Weixin Understood the Assignment: Using Audience Analysis to Strengthen Your Product

One of the most critical parts of any successful social media campaign is understanding your audience. If you know what they want, need, and believe, you can influence them in a way that transforms them from a passive audience to an active user. According to Strategic Social Media: From Marketing to Social Change, “knowing your … More Weixin Understood the Assignment: Using Audience Analysis to Strengthen Your Product