Orkut, a social networking site launched by Google in 2004, enjoyed its time in the sun as Brazil’s top social media site, . The reason for their success can be attributed mainly to how they met their target audience’s needs. Ironically, this can also be tied to the reason for their downfall. … More The Rise and Fall of Orkut

One of the most critical parts of any successful social media campaign is understanding your audience. If you know what they want, need, and believe, you can influence them in a way that transforms them from a passive audience to an active user. According to Strategic Social Media: From Marketing to Social Change, “knowing your … More Weixin Understood the Assignment: Using Audience Analysis to Strengthen Your Product

Certain social media trends are more effective than others at accomplishing a goal. … More Strategic? Social Media Trends and User Mobilization

Few start-ups have shaken the world of marketing quite like Warby Parker. Started by two college students who recognized a problem in the world of prescription glasses, Warby Parker seeks “to inspire and impact the world with vision, purpose, and style” according to the History page on their website. Rather than spend time scheduling appointments … More The Success of Warby Parker